Smith Architecture along with IBI Placemaking and Markin Consulting developed a strategic master plan for the Wyoming State Fair (WSF). The goals of the WSF master plan include increasing year-round and fairtime activities and revenues, as well as the redevelopment/reprogramming of the facility to meet current and future market demand. These broad goals and objectives serve as the underlying themes throughout the master plan. The creation of the Wyoming State Fair master plan was a collaborative effort with feedback from numerous stakeholders including the Converse County Tourism Board, Converse County Commissioners, the Joint Agriculture Committee and more. Some of the deliverables include the findings of the market demand studies, the master plan guiding principles, and master plan projects and phasing.